Melton Fabric - Donkey Jacket

Remember the Donkey Jackets in the early 70's & 80's - I remember the ESB (The Irish Electricity Supply Board) crew used to were them (See some men in the photo below wearing donkey jackets - source www.donegaldaily.com)

 


Donkey Jackets were made from Melton fabric which was traditionally woven from wool into a twill form.

It was a very stiff type of cloth in due to the twill weave. It is very hard wearing, protecting from wind and rain. I wore one myself in the early 90's on building sites. It was my father's old ESB jacket.

Even Punks, Mods or Skinheads of the era wore them, but were a little more fashionable sometimes with tartan linen. The also had pvc patches on the shoulders and elbows.



You can still buy the Donkey Jackets on Ebay: www.ebay.co.uk/bhp/donkey-jacket

Will they make a come back in everyday fashion? I think they are reto trendy but I doubt I was trendy wearing them on building sites in the early 90's - Who knows - Maybe its worth looking in the attic for old clothes and jackets of your parents/grandparents which were made from fabrics you know longer see day to day.

SEO for Startups and SoleTraders

Search Engine Optimization (SEO) is always evolving. Older tactics focused on keyword-based optimization and some black-hat practices that have become obsolete. A strategy now has to focus on user experience.


Many business owners are too intimidated by the perceived difficulty of SEO to follow through with it although it is time-intensive, and does demand significant attention. It’s no longer too difficult (although you do need to know what your are doing. With the right frame of mind and commitment, any business owner can start a SEO campaign.

The idea of Google’s algorithm often seems complex, which it is - no doubt about it. Even search experts don’t even understand it because Google has and will never published the workings of their algorithms.

What is known is you have to fulfill two requirements to rank high for a given keywords or phrase you have to be seen as an authority, publish/post relative valuable content. The websites that fulfill these requirements the best will rank the highest. 

Implementing this strategy and the more consistently you implement it, the more your authority and online presence will grow. (Provided it is done right and you use & monitor the data via e webmaster tools/search console)


Optimization

First, you’ll need to optimize the content throughout your website to ensure that search engines can recognize the purpose of your business and the industry niche of your business. 

Include words and phrases that describe your business accurately, but don’t try and stuff your content full of keywords. Write naturally. Optimizing your title, meta tags etc

Build authority by having a strong online presence, and that means having quality inbound links pointing to your site. 

Social Media
If you don’t already have a social-media presence, it’s time to get one. Get your profiles for Facebook, Twitter, LinkedIn and any other channels you think would be appropriate. Post regularly, keep active, engage with your audience, and your online presence will grow

Time is a major hurdle to overcome, especially for small or new businesses. It’s tough to manage an SEO strategy on top of all your other responsibilities, but you can always hire an outside expert to help such as www.realsocialseo.com