SEO for Startups and SoleTraders

Search Engine Optimization (SEO) is always evolving. Older tactics focused on keyword-based optimization and some black-hat practices that have become obsolete. A strategy now has to focus on user experience.


Many business owners are too intimidated by the perceived difficulty of SEO to follow through with it although it is time-intensive, and does demand significant attention. It’s no longer too difficult (although you do need to know what your are doing. With the right frame of mind and commitment, any business owner can start a SEO campaign.

The idea of Google’s algorithm often seems complex, which it is - no doubt about it. Even search experts don’t even understand it because Google has and will never published the workings of their algorithms.

What is known is you have to fulfill two requirements to rank high for a given keywords or phrase you have to be seen as an authority, publish/post relative valuable content. The websites that fulfill these requirements the best will rank the highest. 

Implementing this strategy and the more consistently you implement it, the more your authority and online presence will grow. (Provided it is done right and you use & monitor the data via e webmaster tools/search console)


Optimization

First, you’ll need to optimize the content throughout your website to ensure that search engines can recognize the purpose of your business and the industry niche of your business. 

Include words and phrases that describe your business accurately, but don’t try and stuff your content full of keywords. Write naturally. Optimizing your title, meta tags etc

Build authority by having a strong online presence, and that means having quality inbound links pointing to your site. 

Social Media
If you don’t already have a social-media presence, it’s time to get one. Get your profiles for Facebook, Twitter, LinkedIn and any other channels you think would be appropriate. Post regularly, keep active, engage with your audience, and your online presence will grow

Time is a major hurdle to overcome, especially for small or new businesses. It’s tough to manage an SEO strategy on top of all your other responsibilities, but you can always hire an outside expert to help such as www.realsocialseo.com